There are certain celebrities that can get away with just about anything and still keep their street cred.  Alec Baldwin is one of those stars who can turn lemons in to lemon spritzers.  2007 was a year Alec would soon like to forget.  His well-publicized battle with his ex-wife and daughter made news world-wide.  The threatening voicemail he left for his 12-year-old daughter became thing of legend.  Even Pat O’Brien was jealous how much poor judgement Alec could use on the phone.  The difference is that Alec has the seductive voice to pull it off.  Listening to his call sorta made me want to buy an expensive foreign car.  It was unintentional but his voice is just that commanding.

   2008 was another story for Alec, with 30 Rock skyrocketing and his first Emmy win.  It’s a brave new world for Alec where he will have his pick of roles and money to burn. You can deny that Alec is a “great actor” but you can’t deny his vocal chords are made of spun gold.  PURE, Rumpelstiltskin spun gold!  How good is he?  He was able to take a script of ordinary plumbing references and cause massive eargasms around the world for his performance in the Liquid Plumber Foaming Pipe Snake commercial(A reason not to fast forward through commercial breaks!).  Few people on this earth have enough presence to command total awe over something so gross.  He had me daydreaming about riding on the back of the mystical foaming pipe snake as we whirled around my plugged up toilet bowl.  Alec Baldwin is that good.

   Because Alec was able to make Liquid Plumber “hip” (essentially a fluid based turd-buster) I wonder if other advertisers will take those hard to market items and utilize other fascinating celebrities.  Christopher Walken could surely make Cream of Wheat sexy?  I could probably be convinced that I needed a new cheese shredder if Clint Howard said so.  Especially if his brother directed the commercial!  It terrifies me to think of what most of us wouldn’t do for a David Archuleta endorsed ziplock bag?